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Solo/Dart Enterprise Announces New Name: Dart Products Europe Ltd.


Dart’s European facilities previously operated under the names Dart Products Limited in Cradley Heath, West Midlands; and Solo Cup Europe Limited in Huntingdon, Cambridgeshire.

“Dart and Solo are becoming one company in Europe because we share one vision: strengthening our foundation to ensure a successful future for both our company and our customers,” said CEO Robert C. Dart. “As a family owned and operated business that understands the needs of our customers, we are positioning Dart as the supplier of choice for all our customers’ foodservice packaging needs.”

Dart Products Europe will retain Solo as a flagship brand in key product ranges and will complete the name change in such a way as to create a seamless transition for customers. The business is working toward eventually offering both Dart and Solo products in a combined product line to be ordered together on a single invoice. This will provide customers with multiple material lines (paper, foam, PET, Polystyrene, Polypropylene), multiple solutions (cups, containers, lids), and multiple options (plain, stock print or high-graphic personalized items). Customers already have a designated account handler for Dart and Solo elements of the business.

The new name will be reflected in a new website URL, www.dartproductseurope.com, and will be rolled out across all marketing communications collateral in the next three months.

Since the purchase of Solo, Dart has invested in new production machinery, quality control systems and service delivery improvements to strengthen overall production capabilities and ensure long-term product quality and customer service.

CEO Bob Dart said: “Our new name signals our combined strength and underlines that together, Dart and Solo are packaged for success. As Dart Products Europe, we can offer customers an unrivalled product portfolio and exceptional product quality and customer service, all carried out in a way that gives consideration to the care of the planet. Innovative new products are in the final design stages and will be introduced later this year to provide customers with even more offerings to meet their needs.”

Dart Container, based in Mason, MI, USA, is known worldwide as the leading producer of quality single-use foodservice packaging solutions, with more than 15,000 employees in seven countries including 500in Europe.